Sunday, 2 November 2014

Ebola, bushmeat, and the future of food


 All things considered, should what West Africans eat move from being a private, state level issue to falling under the lens of global scrutiny, and into the scope of a world health concern?

Dissecting the causes underlying the current Ebola epidemic in West Africa can be complicated. A number of factors may be responsible for the outbreak, ranging from: poor education, severe socio-economic conditions, mistrust of authorities, and overall incompetence in implementing a comprehensive public health policy. But ever since Ebola reached the Western world, more attention has been placed on the public health and policy concerns of the outbreak, leaving the cultural aspects largely ignored. In particular, the practice of bushmeat eating may be a more fundamental reason for the outbreak than failure to implement proper damage control after the fact [1].

From: http://www.economist.com/blogs/graphicdetail/2014/07/daily-chart-22

Bushmeat is abundant in West Africa, and provides an inexpensive source of protein for many people living there. Compared to raising livestock, or growing plants, it is more reliable as a staple, in part due to its large supply and constant availability year round. But in spite of being a good, cheap source of protein, bushmeat (especially from fruit bats and monkeys) poses a significant risk for Ebola and other zoonotic pathogens. Once a host is infected, these pathogens can be transmitted to humans when hunting, handling or preparing them for consumption. Fruit bats especially are especially high risk, as they can host more pathogens than any other source of bushmeat, often without showing symptoms [2, 3].

West African governments have tried to address the issue of bushmeat consumption through policy and awareness, but thus far this has been ineffective at discouraging the practice. It's too pervasive. The demand for bushmeat is two-fold: affluent individuals desire it as a delicacy, and poorer individuals prefer it as an alternative source of protein compared to 'traditional' livestock which may be more expensive to purchase or rear. With proper education and awareness, it is foreseeable that the demand for bushmeat as a delicacy may be reduced; but what can be done about the demand for bushmeat due to a lack of good protein sources? [4]

Back in September, Professor Chukwunenye Anene of Anambra State University in Nigeria, proposed that Nigerians switch to entomophagy – the practice of eating insects - instead of relying on bush meat as a main source of protein. The suggestion was sharply criticized by locals, but I think he makes an important point. For decades, the U.N. Food and Agriculture Organization has been advocating entomophagy to combat world hunger in a sustainable way. In their 2013 publication Edible insects: Future prospects for food and feed security, the FAO stated that with the world population expected to grow to 9 billion people by 2050, current food production will need to almost double. However, the food production status quo is not sustainable due to overfishing, climate change, water shortages and scarce land. According to the book, edible insects can not only help address the increasing demand for sustainable food sources, but also provide developing nations with a cheap source of food and feed with high nutritional value [5].

From: Edible insects: Future prospects for food and feed security
From: Edible insects: Future prospects for food and feed security

But what about risk of infection related to hunting, handling or consuming insects? Since insects are more taxonomically distant from humans than mammals or birds, this makes them less likely to transmit diseases such as Ebola, Bird flu or Mad cow disease. The FAO acknowledges the need for more research to quantify potential health risks, but the prima facie case for entomophagy seems to be a promising solution to the demand for cheap, sustainable protein sources in developing nations.

There is still a need for innovations that make insect eating more appetizing, at least to Western palates. Ento, a London startup is trying to do just that: "Motivated by the failings of the livestock industry, as well as the environmental and nutritional benefits of insects, the Ento team wanted to see how this provocative new food source could be introduced to Western diets. The project is about driving cultural change through understanding human perceptions, using strategic design thinking, as well as through creating innovative and compelling experiences." [6]

Prof. Anene's suggestion that Nigerian's turn to insects rather than bushmeat, as an alternative source of protein, was met with overwhelming scorn from the Nigerian community. But given that bushmeat is popular among educated and affluent West Africans, I wonder if the best line of approach would be to first target them: being more educated could mean that they would be more likely to appreciate the urgent need for alternatives to bushmeat, and less likely to object to it based on perceiving it as revolting. Really, is eating insects any more off putting than eating bushmeat, or livestock for that matter? It's all arbitrary. Also, those in the poorer segments of society who have aspire to be more affluent, may sometimes try to mimic affluent lifestyles. Therefore, targeting the affluent minority may be a good strategy for bootstrapping entomophagy in societies where attitudes towards it are predominantly negative.

All things considered, should what West Africans eat move from being a private, state level issue to falling under the lens of global scrutiny, and into the scope of a world health concern?

Thanks for reading!


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Linked Content:

1. The Fight Against Ebola (Youtube)
http://www.youtube.com/watch?v=ANUI4uT3xJI

2. Bushmeat Hunting, Deforestation, and Prediction of Zoonotic Disease
http://wwwnc.cdc.gov/eid/article/11/12/04-0789_article

3. Why do Bats Transmit so many Diseases like Ebola? (Youtube)
http://www.youtube.com/watch?v=Ao0dqJvH4a0

4. An Analysis of Socioeconomics of bushmeat hunting at major hunting sites in Uganda (pdf)
http://www.wcs.org/~/media/Files/pdfs/WCS%20Working%20Paper%20No%20%2038%20%20%20Socioeconomics%20of%20bushmeat%20hunting%20in%20Uganda.ashx

5. Edible insects: Future prospects for food and feed security (pdf)
http://www.fao.org/docrep/018/i3253e/i3253e.pdf

6. A Case Study, Ento: The Art of Eating Insects
http://www.core77.com/blog/case_study/case_study_ento_the_art_of_eating_insects_21841.asp



Thursday, 2 October 2014

Social media: the double-edged sword?

I just finished watching a PBS documentary titled "Generation Like" (GL), I highly recommend watching it if you haven't seen it already! GL looks at how teenagers today engage with social media and their evolving relationship with advertisers who compete for their attention. 

GL tells the story of teens who are growing up in a world where social media is so intertwined with their lives that it is a fundamental part of their identity. They describe social media as a technology that empowers them, by allowing them to share their 'true' selves with other like minded people; getting personal validation through the number of 'likes' they can generate. Likes have evolved into a kind of social currency, and some teens are fortunate enough to have such a large network of like-minded followers that they are able to turn this into actual money. This is nothing new...we live in the age of YouTube, Twitter and Instagram celebrities - people who are famous because of the vast network of peers they are able amass based on shared interests. Given that teens these days spend so much of their time online and on social, this phenomenon of internet stardom is not ignored by marketers vying for their attention. 

The teen demographic is an important one for most brands - fostering a sense of brand loyalty with teens gives businesses greater security in the future. Now that the way media is consumed has been transformed by social, businesses have to change how they engage with their target audience. On social media, both brands and consumers are competing for the social currency of likes. GL shows how this has evolved into a kind of symbiotic relationship between corporations and consumers (especially internet celebrities), giving both the opportunity to leverage their social network.

I have always been a bit hesitant when it comes to sharing online; even sharing things as seemingly inane as interests or likes. Sharing makes you vulnerable. You put yourself out there trying to connect with people, but that also means you can be scrutinized based on what you share. This is even more pronounced in networks such as Facebook, where you can be judged not only based on what you share, but what others may share about you (often without your consent). And as much as you would like to think this online identity is yours, it simply cannot be controlled as easily as your real life identity. Especially now that we are in the age of 'big data' analytics, it can be unsettling to think about all the things that can be done with the information we share. Is sharing really that empowering? The line between pursuit of passion and pursuit of validation is often blurred, and that's fine...we are all looking for validation in our own way. In fact, in writing here, I am attempting to pursue both: using this blog to post about things I find interesting, in hopes of connecting with like-minded people who find it interesting as well. But as much as I personally try to avoid having a social presence that reflects my 'true' (or rather complete) self, I am excited by the possibilities that can come from leveraging all of that data.  Targeted marketing as shown in GL is only the beginning

Thanks for reading!

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Linked Content:

1. Frontline: Generation Like (IMDB)
http://www.imdb.com/title/tt3527758/

2. Frontline: Generation Like (YouTube)
http://youtu.be/1gmgXxB9QiA

3. Teens are spending more time consuming media, on mobile devices
http://www.washingtonpost.com/postlive/teens-are-spending-more-time-consuming-media-on-mobile-devices/2013/03/12/309bb242-8689-11e2-98a3-b3db6b9ac586_story.html

4. Oversharing on Social Media: Will We Never Learn?
http://www.brandwatch.com/2012/07/oversharing-on-social-media-will-we-never-learn/

5. We know what you are doing - A social media privacy experiment
http://weknowwhatyouredoing.com/

6. Kenneth Cukier: Big data is better data
http://www.ted.com/talks/kenneth_cukier_big_data_is_better_data

7. The true self? It's all in your head
http://neuroethicscanada.wordpress.com/2011/06/06/the-true-self-its-all-in-your-head/

8. Facebook's Unethical Experiment
http://www.slate.com/articles/health_and_science/science/2014/06/facebook_unethical_experiment_it_made_news_feeds_happier_or_sadder_to_manipulate.html